Websites for your trade
Websites for veterinarians
Checked 16 September 2026
The job of a veterinary clinic website is to tell the most important things quickly and make dealing with the clinic easy. When the phone number, opening hours, services and prices are right on the front page, owners get answers to the basic questions straight away. Routine visits can also be booked online, which cuts down the routine calls to the reception desk.This guide goes through what to consider when building a clinic website: the recommended content in order of importance, connecting the practice management system's online booking to the site, and what the site costs to build.
What a veterinary clinic website needs
The list covers what we consider the essentials, in order of importance. The first three are worth showing to the visitor at first glance.
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The phone number as a button
The phone number should ideally be a button, so the visitor can call by tapping the number. If the emergency number is different, it should be clearly visible too.
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The district’s correct emergency number
Under section 11 of the Veterinary Care Act, urgent veterinary help outside office hours is arranged jointly across an emergency district covering one or more regions, and the district must run a centralised contact service. If the clinic is not on call itself, the site should give that service’s number for the hours the clinic is closed. If the clinic does offer out-of-hours care, it is good to give those hours and the number.
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Opening hours, exceptions included
The site should give weekday and Saturday hours, plus exceptions for public holidays and the summer. It is good to update the same details in the Google Business Profile. The hours need to be current, because people set off based on them.
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A price list, or at least price ranges
Many owners compare prices before choosing a clinic. It is worth giving the consultation fee, a vaccination visit, microchipping and the most common procedures either as exact prices or as a range, and mentioning that tests and medication are billed separately.
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Booking for non-urgent visits
Online booking suits visits whose length is easy to judge, such as vaccinations and health checks. Owners cannot always tell how long a visit their problem needs. It is worth naming the visit types clearly and asking owners to call about anything else.
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The veterinarians with the correct title
Only a licensed veterinarian may use the title "eläinlääkäri" (section 9 of the Act on the Practice of the Veterinary Profession), and only someone who has completed the specialist degree or training, or been granted the right by the Finnish Food Authority on the basis of a foreign qualification, may use the title "erikoiseläinlääkäri" (section 42).
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What to bring to an appointment
It helps to tell owners what to bring, for example the vaccination certificate or pet passport, earlier reports, details of current medication and insurance details. Cats are best brought in a carrier. A short list saves time at the appointment.
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Payment methods and time to pay
The site should say which payment methods are accepted and whether the bill can be paid over time or in instalments. If you use a finance provider, it is good to name it. It is also worth saying if time to pay is not offered.
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Insurance and direct settlement
The site should say which insurers the clinic has a direct settlement agreement with. The agreements are clinic-specific, so owners cannot know this in advance. What they want to know is whether they pay only the excess at the desk or the whole bill.
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Services grouped, not listed
Services are easier to take in when grouped, for example health checks and vaccinations, dental care, surgery, imaging and laboratory, and euthanasia. A few lines per group is enough. The group names also help in search, when someone looks for "koiran hammaskiven poisto" or "kissan sterilointi".
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Microchipping and the dog register
Microchipping a dog and registering it in the Finnish Food Authority’s dog register have been compulsory since 1 January 2023, and a puppy must be chipped and registered by the age of three months, or before it changes hands if that happens sooner. The duty is the keeper’s, but the chipping is often done at a clinic, so say whether yours does it and what it costs.
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Euthanasia on its own, calm page
It is worth giving euthanasia a page of its own, so owners do not have to look for it among the other services. The page can calmly cover how the visit goes, booking, the price and cremation options.
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Location, parking and the entrance
Besides a map and the address, it helps to say which door to use and where to park. This helps especially in urgent cases and with large dogs. If the clinic has, for example, separate waiting areas for cats and dogs or a quiet place to wait, it is worth mentioning.
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Business ID and contact details in the footer
It is worth putting the business ID, address, phone number and email in the footer. A provider that is a legal person must have a responsible veterinarian (section 24 of the Veterinary Care Act). The name of that responsible veterinarian sits naturally with the contact details.
The searches are local and often urgent: "eläinlääkäri Lappeenranta", "eläinlääkäri päivystys", "kissan rokotus hinta". So it is worth naming the city in the title and the text, and giving emergency care a page of its own with the clinic’s out-of-hours times or the district’s emergency number. Near-me searches are settled by the Google Business Profile, not by keywords on the page, so the profile’s hours and phone number are kept as current as the site. So that the clinic appears correctly in search results, the page’s background data gives the type as VeterinaryCare, carrying the opening hours, location, phone and services. Only reviews the site has collected itself may be marked as its rating, never Google reviews.
Systems and booking
This trade differs from the others in that booking is not a separate product but a part of the practice management system. The general booking systems used by hair salons and massage therapists do not usually suit veterinarians, and are not in this table.
| System | Price | Booking address | Notes |
|---|---|---|---|
| Provet Cloud | Core $99 per vet/month plus a $249/month platform fee (one vet included), Pro $129 per vet/month plus a $299/month platform fee, Enterprise on request. Access is free for staff who are not veterinarians. Add-ons: Clinical AI 40 euros per user/month. The prices are published in dollars even on the Finnish page. | klinikkakohtainen verkkoajanvarausosoite, jonka toimittaja antaa | Online booking is part of the system: the owner books, confirms and creates a profile without calling the clinic. |
| KliniQ | No published price, quoted on request. | klinikkakohtainen verkkoajanvarausosoite, jonka toimittaja antaa | A patient record system by the Finnish company TeraKuu Oy, with online booking included. |
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Provet Cloud
- Price:
- Core $99 per vet/month plus a $249/month platform fee (one vet included), Pro $129 per vet/month plus a $299/month platform fee, Enterprise on request. Access is free for staff who are not veterinarians. Add-ons: Clinical AI 40 euros per user/month. The prices are published in dollars even on the Finnish page.
- Booking address:
klinikkakohtainen verkkoajanvarausosoite, jonka toimittaja antaa- Notes:
- Online booking is part of the system: the owner books, confirms and creates a profile without calling the clinic.
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KliniQ
- Price:
- No published price, quoted on request.
- Booking address:
klinikkakohtainen verkkoajanvarausosoite, jonka toimittaja antaa- Notes:
- A patient record system by the Finnish company TeraKuu Oy, with online booking included.
What to check before signing
| What to check | Why it matters for the site |
|---|---|
| Is online booking included or a paid add-on | Without online booking, the site can have a contact form or a phone number instead of a booking button. This is worth knowing before the structure of the site is planned. |
| Is there a web address of its own for booking | The site links to the booking page’s address. If the system gives no address of its own for booking, appointments can only be booked by phone. |
| Can the visit types bookable online be limited | Owners cannot always tell what kind of visit their problem needs. When only certain visit types can be booked online, such as vaccinations and health checks, fewer slots of the wrong length get booked. |
| The price of reminder messages | Text messages are usually charged per message on top of the monthly fee. Many vaccination reminders go out, so the cost can add up. |
| Direct settlement connections to insurers | Direct settlement runs through the practice management system. The site should list only the insurers the clinic has a direct settlement agreement with. |
Is online booking included or a paid add-on
- Why it matters for the site:
- Without online booking, the site can have a contact form or a phone number instead of a booking button. This is worth knowing before the structure of the site is planned.
Is there a web address of its own for booking
- Why it matters for the site:
- The site links to the booking page’s address. If the system gives no address of its own for booking, appointments can only be booked by phone.
Can the visit types bookable online be limited
- Why it matters for the site:
- Owners cannot always tell what kind of visit their problem needs. When only certain visit types can be booked online, such as vaccinations and health checks, fewer slots of the wrong length get booked.
The price of reminder messages
- Why it matters for the site:
- Text messages are usually charged per message on top of the monthly fee. Many vaccination reminders go out, so the cost can add up.
Direct settlement connections to insurers
- Why it matters for the site:
- Direct settlement runs through the practice management system. The site should list only the insurers the clinic has a direct settlement agreement with.
The prices are the vendor’s published list prices and exclude VAT. Check the current price on the vendor’s own page before signing. Most systems in this trade publish no price at all and quote case by case, so any comparison needs a request for a quote. We do not list systems whose use in Finland we could not confirm.
How booking is attached to the site
The short answer
We do not recommend embedding a booking system in the site. An embedded booking often behaves badly on a phone. We recommend a clearly labelled button that opens the booking page in a new tab. Embedding is still possible, and Kamu will do it if you ask.
Step by step
- The online booking address is found in the system. It is the same address customers are given anyway.
- A button is added to the site whose label says where it leads, for example "Book an appointment". The button opens the booking page in a new tab.
- Next to the button it is worth saying which visits can be booked online and that for anything else it is best to call. The phone number and any emergency number fit in the same place as buttons that dial.
- It is best to keep the phone number and emergency information on the site rather than inside the booking system. That way they can be found even if the booking service is down.
On Kotisivukamu
On Kotisivukamu you do not do this yourself. You tell Kamu your booking link and your emergency number, and Kamu places the booking button and the click-to-call number where they belong. Nothing needs to be installed.
Travel, passports and identification
A travel page brings traffic, because owners look for information before a trip. If your clinic issues EU pet passports, that is worth a page of its own.
Country-specific vaccination and treatment requirements are best left off the page as figures, because they vary by destination and species and change by official decision. The page can instead say that the clinic issues pet passports, how far ahead of the trip to book, and what to bring. The requirements themselves are best linked to the Finnish Food Authority, where they stay current.
The same goes for microchipping and registering a dog: the duty is the keeper’s and the register is the Finnish Food Authority’s, so your page says what the clinic does and what it costs, and the registration instructions are linked to the source.
An example of a finished site
A veterinary clinic site with the structure described above: the phone number and emergency information at the top, then opening hours, services, the veterinarians and contact details. It was built from a short description, the same way your own site would be built.
Eläinklinikka Demotassu is a made-up business. The name, the veterinarians, the opening hours and the contact details were invented for the example, they are not those of any real clinic, and the numbers on the site should not be called.
Open the example site
What a veterinary clinic website costs
The price of the site does not depend on the trade: a veterinary clinic site costs the same on Kotisivukamu as any other business site. The practice management system is a separate cost and comes straight from the vendor.
If you want to compare the options before deciding, we have collected the published prices of Finnish agencies, website builders and hosts on a separate page.
Veterinary clinic websites: frequently asked questions
Where should a veterinary clinic website start?
The phone number and the emergency information at the top of the page, as a button that dials. Many visitors arrive in a hurry and are looking only for who to call right now. Opening hours come immediately after, and only then services, prices and introductions.
What should the site say about emergency care if the clinic is not on call?
It is worth saying when the clinic answers itself and which number to call at other times. Under section 11 of the Veterinary Care Act, urgent veterinary help outside office hours is arranged jointly across an emergency district covering one or more regions, and the district must run a centralised contact service. It is good to put that number on the site even though it is not the clinic’s own.
Is it worth publishing prices on the site?
Yes. Price is often looked up before a clinic is chosen. Publish the consultation fee, a vaccination visit, microchipping and the most common procedures as figures or as a range, and add one sentence saying that tests, medication and any follow-up care are billed separately. That way the price promises nothing it cannot keep but still gives the owner a sense of scale.
Can the site promise a prescription or medicines without a visit?
No. Under section 15 of the Act on Medication of Animals, a veterinarian may hand over medicines to the owner or keeper for treatment or follow-up treatment only after examining the animal or otherwise reliably establishing that the medication is needed. So the site explains how to ask for a repeat prescription and when that requires a check-up visit, not that medicine can be had from a form alone.
May the site name medicinal products?
The safest line is to talk about services, not products. Under section 91 a of the Medicines Act, prescription-only medicinal products may not be marketed to the general public, and the advertising of veterinary medicines is additionally governed by the EU veterinary medicinal products regulation. If your page says "loishäätö" or "rokotukset" rather than a product’s trade name, the question never arises. In unclear cases the supervisor of medicines marketing is Fimea.
Which titles may be used for the veterinarians on the site?
Only a veterinarian licensed under the Act on the Practice of the Veterinary Profession may use the title "eläinlääkäri" (section 9). Only someone who has completed the specialist degree or the specialist training, or been granted the right by the Finnish Food Authority on the basis of a foreign qualification, may use the title "erikoiseläinlääkäri" (section 42). Other staff are introduced under their own correct titles, for example eläintenhoitaja or klinikkaeläinhoitaja.
Can booking be embedded directly in the page?
It can, but we do not recommend it. An embedded booking often behaves badly on a phone. We recommend a button that opens booking in a new tab. If you want an embed, Kamu will do it on request.
Should the site mention insurers?
It is worth mentioning, but only the insurers your clinic has an agreement with. Direct settlement rests on an agreement between the clinic and the insurer, so there is no general list. Agria, for example, describes a direct settlement service in which the decision and the payment arrive at the clinic desk, covering more than 150 clinics. The site should make clear whether the owner pays the excess or the whole bill at the desk.
Other trades
The front page carries the same list for other trades, and from there you can describe your own business and see what kind of site comes out.
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