Websites for your trade
Websites for electricians
Checked 16 September 2026
Many electricians spend their days on site and cannot always answer the phone. Schedules also slip, because electrical work often brings surprises. So customers can find it hard to reach someone.That is why a working website with the phone number and up-to-date information already helps a company stand out.The main job of the site is to make getting in touch easy. When the service area, indicative prices, qualifications and contact details are visible straight away, it is easy for the customer to call or send a quote request. This matters especially to someone starting out who does not yet have an established customer base.This guide goes through what to consider when building an electrical contractor website, so that the site is clear and shows up in local searches.
What an electrical contractor website needs
The list contains what we consider the most essential things, in order of importance. A visitor has often already decided to order the work, and wants to know whether the company can be reached and whether it is allowed to do electrical work.
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The phone number in the header
The phone is one of the main ways customers make contact in this trade. The number should be visible in the header on every page without scrolling, and it should be a link the customer can tap to call. On a phone it is also worth adding a Call button at the bottom of the screen that stays visible the whole way down the page.
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Calling hours and call-backs
Many electricians are on an installation during the day and cannot answer the phone. It is worth saying on the site when calls are answered and when they are returned, for example "We answer weekdays 7-16, outside those hours we call back the next working morning". The promise should be one the company can keep.
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On-call fault service
If the company offers an on-call service, the on-call number, the hours and the basis for evening and weekend surcharges are worth giving in a section of their own. If it does not, it is good to say that clearly too.
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The electrical works manager, by name
A company doing electrical work must have a named electrical works manager holding a competence certificate. It is worth giving their name and certificate class on the site.
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The entry in the Tukes contractor register, as a link
Customers can check the entry themselves in the free Tukes register search, so the site should have a link to it. There is more on this below.
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Services named the way people search for them
Services are worth naming with the words customers use to search for them, for example electrical design, rewiring, replacing the distribution board, fault repair, lighting, electric heating, engine heater posts, EV chargers and solar. When each service has a section of its own, the page matches searches better.
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The service area as a list of municipalities
The service area is worth writing out as a list of municipalities rather than only showing a map, because search engines do not read a map as text. The same list is also good to use in the background data behind the page, in the areaServed field the search engine reads.
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Travel costs and the minimum charge
Visits in electrical work are often short, so a call-out fee or a minimum charge is common. It is worth stating next to the service area, because it easily leads to disagreements. Travel costs also do not qualify for the household deduction.
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How you price: hourly or a fixed contract price
The customer does not always know whether they are asking for hourly work or a fixed price. It is worth saying which pricing is used for which job and what the hourly rate includes. The contract types are collected in the table below.
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A quote request form
A form is good to have alongside the phone for people who will not call during working hours. It is enough to ask what needs doing, where and when, and whether it is a fault in an existing installation or new work. The fields are collected in the table below.
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Photo attachment on the quote form
It is good if photos can be attached to a quote request. A photo of the distribution board, the fuse cover or the installation spot helps estimate the work, and can sometimes replace an estimate visit.
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The commissioning inspection documents
A commissioning inspection record usually has to be delivered to the client for an electrical installation. It is worth saying on the site which documents the customer gets. The details are below.
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The household deduction
The household deduction lowers what the customer pays, so it is worth mentioning for work done for consumers. The amounts are decided yearly, so the page should mention the year and link to vero.fi. The figures are below.
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EV charger installations on a page of their own
People search for charger installations with their own search terms, so they are worth a page of their own. Chargers for a detached house and for a housing company are different kinds of projects, and it is good to give them separate pages. There is more on this below.
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Business ID and the prepayment register in the footer
The footer should give the company’s legal name, business ID and domicile. Being in the prepayment register is a condition of the household deduction, so it is good to mention that too. Customers can check the details at ytj.fi.
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Liability insurance
Business liability insurance is not required by law, but housing companies and business clients often ask about it. One sentence naming the insurer and the sum insured is enough.
The search phrases take the form "electrician city", "electrical contractor city", "electrician on call" and "EV charger installation city". Near-me searches are settled by the Google Business Profile, not by keywords on the page; as a service area business the profile can hide the street address and show only the area served. So that Google shows the company as the right kind of business in the right area, the page carries its type and service area in the background data behind the page. The type for an electrical contractor is schema.org Electrician, a subtype of HomeAndConstructionBusiness. One type is enough, the services go in hasOfferCatalog and the service area in areaServed as a list of municipalities. The phone number goes in the telephone field in exactly the form it appears on the page. Location-specific service pages work only if each page really has different content, such as local projects. Otherwise Google may treat them as doorway pages.
Qualifications, contract types and the quote form
Three tables: what the competence classes mean and how they are stated on the site, how the work is priced, and what the quote request form asks.
Electrical competence classes and how to state them
| Certificate | What it covers | How it is written on the site |
|---|---|---|
| Electrical competence 1 (S1) | All electrical work. According to Tukes it requires at least technician or engineer level education, two years of sufficiently broad work experience and the electrical safety examination. | "Electrical works manager Matti Virtanen, electrical competence 1." The name and the class are enough. |
| Electrical competence 2 (S2) | Electrical work up to 1000 volts. According to Tukes it requires an appropriate vocational qualification, three years of work experience and the electrical safety examination. | In the same form. If the company only does low voltage work, S2 is enough. |
| Electrical competence 3 (S3) | Electrical equipment repair. | Worth mentioning if the company does equipment repair. |
Electrical competence 1 (S1)
- What it covers:
- All electrical work. According to Tukes it requires at least technician or engineer level education, two years of sufficiently broad work experience and the electrical safety examination.
- How it is written on the site:
- "Electrical works manager Matti Virtanen, electrical competence 1." The name and the class are enough.
Electrical competence 2 (S2)
- What it covers:
- Electrical work up to 1000 volts. According to Tukes it requires an appropriate vocational qualification, three years of work experience and the electrical safety examination.
- How it is written on the site:
- In the same form. If the company only does low voltage work, S2 is enough.
Electrical competence 3 (S3)
- What it covers:
- Electrical equipment repair.
- How it is written on the site:
- Worth mentioning if the company does equipment repair.
Contract types and pricing
| Type | When it is used | What the page should say |
|---|---|---|
| Hourly work | Fault repairs, small alterations and any job whose scope you cannot see until the cover is off. | The hourly rate including VAT, the billing increment, the minimum charge, the call-out fee or travel basis, and the evening and weekend surcharges. It is also good to say whether materials are invoiced separately. |
| Fixed contract price | A bounded, measurable job: replacing the distribution board, installing a charger, wiring a new build, or the electrical work of a renovation to a drawing. | What the price includes and what it does not, for example materials, demolition, making good, waste charges and the network operator’s fees. It is also good to say in which situations extra work arises. |
| Price estimate | When the scope of the work is known roughly but not exactly. | Under the Consumer Protection Act a price estimate may be exceeded by at most 15 per cent unless something else has been separately agreed with the client. This is good to say on the page. |
| A survey visit | When a fixed price cannot be given from photos. | It is worth saying whether the visit costs anything and whether it is credited if the job is ordered. |
| VAT in consumer prices | Whenever a price is shown to a consumer. | Consumer prices are shown including VAT. The reverse charge in construction does not apply to a household customer. |
Hourly work
- When it is used:
- Fault repairs, small alterations and any job whose scope you cannot see until the cover is off.
- What the page should say:
- The hourly rate including VAT, the billing increment, the minimum charge, the call-out fee or travel basis, and the evening and weekend surcharges. It is also good to say whether materials are invoiced separately.
Fixed contract price
- When it is used:
- A bounded, measurable job: replacing the distribution board, installing a charger, wiring a new build, or the electrical work of a renovation to a drawing.
- What the page should say:
- What the price includes and what it does not, for example materials, demolition, making good, waste charges and the network operator’s fees. It is also good to say in which situations extra work arises.
Price estimate
- When it is used:
- When the scope of the work is known roughly but not exactly.
- What the page should say:
- Under the Consumer Protection Act a price estimate may be exceeded by at most 15 per cent unless something else has been separately agreed with the client. This is good to say on the page.
A survey visit
- When it is used:
- When a fixed price cannot be given from photos.
- What the page should say:
- It is worth saying whether the visit costs anything and whether it is credited if the job is ordered.
VAT in consumer prices
- When it is used:
- Whenever a price is shown to a consumer.
- What the page should say:
- Consumer prices are shown including VAT. The reverse charge in construction does not apply to a household customer.
The quote request form fields
| Field | Required | Note |
|---|---|---|
| Name | Yes | |
| Phone | Yes | More important than email: the form is in practice a request for a call. |
| No | A phone number is enough to get back to the customer, so email can be optional. | |
| Address or postcode of the site | Yes | Settles at once whether the job is inside the service area and what the travel costs. |
| What needs doing | Yes | A free description. Often the most useful field on the form. |
| A fault or new work | Yes | Two options: a fault in an existing installation, or a new installation or alteration. This one choice says immediately whether the job is hourly work or a contract. |
| When | Yes | Three options are enough: now, within a couple of weeks, no hurry. It separates an emergency call from a project. |
| Consent to be contacted and a link to the privacy statement | Yes | |
| Photo attachment | No | A photo of the distribution board and the installation spot helps estimate the work and can sometimes replace the survey visit. |
| Type and age of the building | No | Detached house, terraced house, flat or business premises, plus the year built. These suggest what kind of installations the building is likely to have and whether the housing company’s permission is needed. |
| The current main fuse size | No | For charger and heating enquiries this detail often helps give a price without a visit. |
| Best time to call | No |
Name
- Required:
- Yes
- Note:
Phone
- Required:
- Yes
- Note:
- More important than email: the form is in practice a request for a call.
Email
- Required:
- No
- Note:
- A phone number is enough to get back to the customer, so email can be optional.
Address or postcode of the site
- Required:
- Yes
- Note:
- Settles at once whether the job is inside the service area and what the travel costs.
What needs doing
- Required:
- Yes
- Note:
- A free description. Often the most useful field on the form.
A fault or new work
- Required:
- Yes
- Note:
- Two options: a fault in an existing installation, or a new installation or alteration. This one choice says immediately whether the job is hourly work or a contract.
When
- Required:
- Yes
- Note:
- Three options are enough: now, within a couple of weeks, no hurry. It separates an emergency call from a project.
Consent to be contacted and a link to the privacy statement
- Required:
- Yes
- Note:
Photo attachment
- Required:
- No
- Note:
- A photo of the distribution board and the installation spot helps estimate the work and can sometimes replace the survey visit.
Type and age of the building
- Required:
- No
- Note:
- Detached house, terraced house, flat or business premises, plus the year built. These suggest what kind of installations the building is likely to have and whether the housing company’s permission is needed.
The current main fuse size
- Required:
- No
- Note:
- For charger and heating enquiries this detail often helps give a price without a visit.
Best time to call
- Required:
- No
- Note:
The content of the competence classes, who issues them and the contractor register were read from Tukes’s own pages on 16 September 2026. Electrical safety requirements and the conditions for the certificates can change, so it is worth checking the current information on Tukes’s pages before writing the qualifications onto your own site. The trade has no published general price list, so the page should use the company’s own prices.
How the customer actually makes contact
The short answer
On an electrician’s site the phone number is the main way to get in touch. The form sits beside it for people who will not call during working hours, and it is enough for it to ask what needs doing, where, when and whether it is a fault or new work. We do not recommend embedding an external system into the site, because an embed often behaves badly on a phone. Kamu will do it on request.
Step by step
- Put the phone number in the header as visible text and as a tel: link, so it shows on every page without scrolling.
- On a phone, it is good to add two buttons at the bottom of the screen, Call and Request a quote, that stay visible the whole way down the page.
- The number should also be readable as text, because some customers key it in or copy it. It is worth writing it in the same form on the page and in the background data behind it.
- Next to the number, it is worth giving the calling hours and when calls are returned. If the company is on call, the on-call number and surcharges are good to give in a section of their own.
- The form should ask only for what is needed, because a long form is easily left unfinished. The required fields are marked in the table above.
- It is good to allow photo attachments, and to say next to the field that a photo of the distribution board speeds up the quote.
- After the form is sent, it is worth taking the customer to a thank you page that says what happens next and when. The thank you page also lets you count how many enquiries came through.
- If you use an external system, such as a billing portal or a calendar, it is worth linking to it with a clearly labelled button that opens in a new tab. We do not recommend an embed, because it often behaves badly on a phone. If you want one, Kamu will do it on request.
On Kotisivukamu
On Kotisivukamu the phone number, the Call button in the bottom bar, the quote form with its attachment field and the thank you page are already part of the site. You tell Kamu the number, the calling hours and which address the requests should arrive at. Nothing needs to be installed.
The register, inspections and EV chargers
Electrical contracting is regulated work. A company doing electrical work must have a named electrical works manager holding a competence certificate matching the scope of the work, and according to Tukes the manager must be named before the electrical work starts and the appointment must be notified to Tukes. Tukes supervises the activity and keeps a public register of operators. According to Tukes the same person may act as electrical works manager for at most three companies at a time.
The Tukes register search is public and free, and anyone can use it to check whether an operator has the right to do electrical installation work. The site should have a link to the register search with a clearly labelled button that opens in a new tab. Next to it, it is good to write the company’s legal name and business ID in the form they appear in the register, so the customer finds the right row. A screenshot of a register extract is not worth publishing, because the customer cannot verify it.
Electrical installations are given a commissioning inspection before they are taken into use, and according to Tukes it consists of a visual inspection plus measurements and tests, and the commissioning inspection record must be delivered to the client who ordered the work. For minor work, such as replacing or adding a single fitting, the record is not required, but the results must be given on request. Some installations additionally get a verification inspection, carried out by an authorised inspector or body, producing an inspection certificate and a label attached to the distribution board. It is worth saying briefly on the site which documents the customer gets and when.
The household deduction covers electrical work in the customer’s home too. According to vero.fi, in 2026 the deduction is at most 1,600 euros per person per year, the annual deductible is 150 euros, work bought from a company is deducted at 35 per cent of the labour and wages at 13 per cent plus the employer contributions; the amount and the deductible are the same in 2025 and 2026. For work connected to giving up oil heating the maximum is higher. The figures are set each year and have changed several times, so the page should mention the year and link to vero.fi, and the figures should be updated every year.
Three conditions are worth stating next to the deduction: it is calculated only from the labour, not from supplies, equipment or travel; the company must be in the prepayment register; and the deduction is personal, so a couple gets it twice. The labour therefore has to be itemised on the invoice, and the quote is worth showing both before and after the household deduction.
Charger installations are worth a page of their own. In a detached house the installation is usually done at a fixed price, and the price depends mainly on three things: the size of the main fuse, the distance from the board to the parking space, and whether the route has to be dug or can be run along a wall. The page should say what the price includes: the charger, the installation, the cabling, the circuit and residual current device in the board, the commissioning inspection and its record, and showing the customer how to use the unit. It is good to cover load management too: if the main fuse cannot carry charging and the sauna at the same time, the options are dynamic load management or a bigger main fuse, and the latter is a chargeable job for the network operator. Load management is usually the cheaper option.
Housing company chargers are good to give a page of their own. A housing company usually first gets a survey and a plan, which cover the current connection capacity, the space in the board, the cable routes to the parking spaces, how many charging points now and later, load management across the whole property, and per user metering and billing. A shared charging project for the whole housing company is usually decided by the general meeting based on the board’s preparation, so the decision often takes months. The aim of the page is an enquiry from the board or the building manager. The page should have its own contact route for housing companies, and it is good to say if the quote can be delivered in a form that can be attached to the meeting notice.
An example of a finished site
A six-electrician contracting firm in Lahti, with the structure described above: the phone number in the header, the services in blocks of their own, the electrical works manager by name, the service area, EV chargers on a page of their own and a quote request form. It was built from a short description, the same way your own site would be built.
The example business is made up. The name, the electricians, the qualifications, the projects and the prices are not those of any real company, and the business is not in the contractor register.
Open the example site
What an electrical contractor website costs
The price of the site does not depend on the trade: an electrical contractor site costs the same on Kotisivukamu as any other business site. The entry in the Tukes contractor register and checking it are free. The competence certificate, the electrical safety examination and the liability insurance are separate costs and come straight from the issuer or the insurer.
If you want to compare the options before deciding, we have collected the published prices of Finnish agencies, website builders and hosts on a separate page.
Electrical contractor websites: frequently asked questions
Where should an electrical contractor’s site start?
With the phone number. It should be visible in the header on every page without scrolling and work as a link that can be tapped to call. On a phone it is worth adding a Call button at the bottom of the screen. An electrician is not usually booked from a calendar; customers call.
What should the site say about qualifications?
A company doing electrical work must have a named electrical works manager holding a competence certificate that matches the scope of the work, and according to Tukes the manager must be named before the work starts and the appointment notified to Tukes. It is worth giving the manager’s name and class on the site, for example "Electrical works manager Matti Virtanen, electrical competence 2". The classes are S1, all electrical work; S2, electrical work up to 1000 volts; and S3, electrical equipment repair.
How is the contractor register entry shown on the site?
The site should link to the public Tukes register search at rekisterit.tukes.fi/toiminnanharjoittajat with a clearly labelled button that opens in a new tab. Next to it, it is good to write the company’s legal name and business ID in the form they appear in the register, so the customer finds the right row. A customer cannot verify a screenshot of a register extract. We do not recommend embedding the register in the site either, because an embed often behaves badly on a phone.
How much is the household deduction in 2026?
According to vero.fi, in 2026 the deduction is at most 1,600 euros per person per year, the annual deductible is 150 euros and work bought from a company is deducted at 35 per cent of the labour; the amount and the deductible are the same in 2025 and 2026. The deduction is calculated only from the labour, not from supplies or travel, and the company must be in the prepayment register. The figures are decided yearly, so the page should mention the year and link to vero.fi.
Should prices be on the site?
Yes. For hourly work it is good to give the rate including VAT, the billing increment, the minimum charge and how travel is charged. For fixed price jobs such as replacing a distribution board or installing a charger, you can give a fixed price or a range, along with what the price includes and what it does not. If you give a price estimate, under the Consumer Protection Act it may be exceeded by at most 15 per cent unless something else has been separately agreed with the client.
Which papers does the customer get for electrical work done?
Electrical installations get a commissioning inspection, and according to Tukes it consists of a visual inspection plus measurements and tests, and the commissioning inspection record must be delivered to the client who ordered the work. For minor work such as replacing a single fitting the record is not required, but the results are given on request. Some installations additionally get a verification inspection by an authorised inspector, producing an inspection certificate. It is worth saying briefly on the site which documents the customer gets and when.
Is an EV charger page worth making?
Yes, and preferably two: one for detached houses and one for housing companies. The detached house page can give a fixed price or a range, what the price includes, and how load management helps if the main fuse is too small. The aim of the housing company page is an enquiry from the board or the building manager. In a housing company the decision is made at a meeting, so it often takes months.
Other trades
The front page carries the same list for other trades, and from there you can describe your own business and see what kind of site comes out.
See all trades →