Kotisivukamu

Websites for your trade

Websites for accounting firms

Checked 16 September 2026

A client relationship with an accounting firm is usually long-term, and business owners often compare firms on a few practical questions.An owner usually wants to know which software the firm works with, what the service costs per month, what expertise and authorisation the firm has, and how changing accounting firms works in practice.This guide goes through what an accounting firm website should cover, how to present pricing and software clearly, and how to describe switching accounting firms on the site.

Software and pricing models What the site needs

What an accounting firm website needs

The reader is a business owner looking for an accountant, either for the first time or to replace the current one. They usually check things in roughly this order.

  1. Who the service is for

    The site should say what kind of clients the firm serves, for example sole traders, small limited companies, growth companies, associations or housing companies. If the firm does not take clients below a certain size, it is good to mention that too.

  2. Services itemised

    Bookkeeping, payroll, VAT returns, financial statements, tax returns and advisory are usually priced in different ways. It is worth presenting the services separately, so the reader can work out what their own case would cost.

  3. The software named

    An owner wants to know whether they will have to move from their current system to another one. The site should name the software used and say whether the client gets their own login. The most common systems are collected in the table below.

  4. A "Kirjaudu" link in the header

    Many existing clients use the firm’s site as their route into the software. It is good to have a "Kirjaudu" link in the header to the software’s own login address. The instructions are in their own section below.

  5. Pricing, or at least the basis for it

    Three models are usually in use: per receipt, per hour and a fixed monthly package. It is worth giving the prices, or at least the pricing basis, because many owners compare prices before getting in touch. The models are described in the table below.

  6. Authorisation and KLT qualifications

    If the firm is authorised or its staff hold the KLT qualification, the site should say so. It is good to link the authorisation mark to the Taloushallintoliitto firm search, so the reader can check it. The conditions of authorisation are described in their own section below.

  7. Switching from the current firm

    Changing accounting firms can seem like a lot of work to an owner. The site should describe the steps: terminating the current engagement, moving the accounting material and the balances, a possible change of software, and which side handles each step.

  8. A named contact person

    The site should say which accountant the client is assigned and who covers during holidays. Names and photos help the reader see who they would be dealing with.

  9. Response time

    If the firm has an established practice on response time, for example a reply within one working day, the site should say so. The promise should be one the firm can keep.

  10. Client references without financial figures

    Client references are useful, but using a client’s name and figures needs permission. More on this below in the section on authorisation.

  11. The liability insurance mentioned

    Professional liability insurance is a condition of authorisation. A short mention on the site is enough, for example "Professional liability insurance, insurer X".

  12. Register details in the footer

    It is good to give the company’s legal name, business ID and domicile on the site, usually in the footer. The reader can check them at ytj.fi. The link to the privacy statement fits in the same place.

  13. The privacy statement and the processor role

    An accounting firm handles the personal data of the client’s employees on the client’s behalf. One of the conditions of authorisation is that this processing is covered by a data protection agreement. The site can mention briefly that such an agreement is made.

  14. The location as text

    People often search for an accounting firm by town, for example "accounting firm city", even when the work would be done remotely. It is worth writing the location and service area on the page as text, not only on a map, and keeping the Google Business Profile up to date.

The search phrases take the form "accounting firm city", "bookkeeper city", "accounting firm for a sole trader", "outsourced payroll" and "accounting firm price". The last two are worth considering as pages of their own. So that Google recognises the business as an accounting firm, the background data behind the page should use the schema.org type AccountingService, a subtype of FinancialService, and the services can go in hasOfferCatalog. If the firm operates in several towns, each location page should have its own content, such as the local people, contact details and client examples. Google may treat near-identical city pages as so-called doorway pages.

Software, pricing and the contact form

Three tables: which software Finnish accounting firms run on and which of them publish a price, how the service is priced for the client, and what the contact form asks. The software prices were read from the vendors’ own pages on 16 September 2026.

Financial management software

  • Finago Procountor

    What it is and who it is for:
    Accountor’s cloud financial management system, sold both directly to companies and to accounting firms as a package of its own. The most used system among accounting firms in Tilisanomat’s 2025 survey.
    Does the client get their own login:
    Yes. Pricing is based on the monthly number of receipts, not on users, and the number of users is unlimited.
    Published price:
    Yes, the price list is public. The monthly fee scales with the number of receipts: Kevyt 25.90 €/month (10 receipts), Perus 82.90 €/month (40), Plus 344.90 €/month (200), Max 649.90 €/month (500), Premium 914.90 €/month (1,000) and Rajaton 1,949.90 €/month. VAT 25.5 % on top. Onboarding packages have their own price list. The price of an accounting firm’s own licence is not published.

  • Netvisor (Visma)

    What it is and who it is for:
    Visma’s cloud financial management for SMEs, with a separate partnership model for accounting firms. One of the most widely used systems among accounting firms.
    Does the client get their own login:
    Yes. The number of users is unlimited in every package.
    Published price:
    Yes, the price list for a business client is public: the packages Starter, Basic, Core and Professional, a base fee of 25 €/month (VAT 0 %) and payroll at 6.50 € per person per month for 1-5 people, falling to 2.30 € above 200 people. In the Basic package a sales invoice is priced separately at 2.06 € per invoice. Pricing for accounting firms is agreed separately with sales and is not published.

  • Fennoa

    What it is and who it is for:
    A Finnish financial management system sold specifically to accounting firms: a company gets Fennoa through its accounting firm. There are three client levels, Kevyt, Perus and Tehokas.
    Does the client get their own login:
    Yes, and Fennoa states itself that user accounts do not cost extra.
    Published price:
    No. Fennoa states that it sells the software directly to accounting firms, which price their own service to their clients. No euro figures are published; the price comes as a quote.

  • Fivaldi (Visma)

    What it is and who it is for:
    Visma’s cloud financial management whose main channel is accounting firms. Fivaldi states over 700 accounting firm customers and more than 60,000 companies.
    Does the client get their own login:
    Yes. Pricing is based partly on user seats, so the number of logins affects the price.
    Published price:
    No. Fivaldi describes the basis of the pricing (user seats, add-on services and receipt volume) but publishes no euro figures. The price comes as a quote.

  • Lemonsoft

    What it is and who it is for:
    A Finnish ERP and financial management suite in which accounting is one part of a larger system. The packages are named E1, O1-O4 and P1.
    Does the client get their own login:
    Not verified from the public pages.
    Published price:
    No. The package contents are described, but no euro figures are published. The price comes as a quote.

  • Heeros

    What it is and who it is for:
    Heeros is part of Finago. The current product range leans towards professional services automation and HR, and accounting firms are named among the customers.
    Does the client get their own login:
    Not verified for accounting firm use.
    Published price:
    Partly. The published price list covers the PSA product: Finago PSA from 20 € per user per month (Growth), 31 € (Business) and 41 € (Enterprise), and Finago HR easy from 9 € per employee per month. Prices exclude VAT. Pricing for accounting firm bookkeeping use is not published.

  • Talenom

    What it is and who it is for:
    Talenom is itself an accounting firm, not a software vendor to other accounting firms. It states that it delivers its services around the software the client chooses, naming among others Netvisor, Fennoa and Finago Procountor.
    Does the client get their own login:
    Depends on the software chosen.
    Published price:
    No. There is no published price list; enquiries go to sales. Talenom is in this table as a competitor, not as a software option.

  • Tilitin

    What it is and who it is for:
    A free desktop bookkeeping program for Windows and Linux. On the author’s own pages the latest version is 1.5.0 from 2013, so the program has not been updated for years.
    Does the client get their own login:
    No. It is a single-machine desktop program, not a cloud service.
    Published price:
    Free. Suitable for an association or a very small sole trader, not as an accounting firm’s production system.

Pricing models on the page

  • Per receipt

    How it is calculated:
    A monthly base fee plus a price per receipt. Payroll is usually priced separately per payslip.
    Who it suits:
    A client whose receipt volume varies by season, and a firm that wants the price to follow the workload.
    What the page says:
    The page should give the base fee, the per receipt price and the price per payslip, and what counts as a receipt, because the definition of a receipt easily leads to disagreements.

  • Per hour

    How it is calculated:
    An hourly rate, often different for bookkeeping, payroll and advisory. The financial statement may be a job of its own.
    Who it suits:
    Irregular work, advisory and clean-up jobs whose scope cannot be estimated in advance.
    What the page says:
    It is worth giving the hourly rates and the minimum billing unit. A mention of hourly billing alone does not tell the reader the price.

  • Fixed monthly package

    How it is calculated:
    The same sum every month for an agreed number of receipts and employees, with any excess priced separately.
    Who it suits:
    A sole trader or a small limited company for which predictability matters more than the last euro.
    What the page says:
    Fixed packages are the easiest to show as a price table. The package limits and the excess price should be stated clearly.

  • No price at all

    How it is calculated:
    -
    Who it suits:
    -
    What the page says:
    Many owners look for accounting firm prices before getting in touch. If a price cannot be published, the page can give a from-price or a worked example for a typical client.

The contact form fields

  • Name

    Required:
    Yes
    Note:

  • Email

    Required:
    Yes
    Note:

  • Phone

    Required:
    Yes
    Note:
    With a business client it is often easiest to go through things on the phone, because both sides usually have questions.

  • Company form

    Required:
    Yes
    Note:
    As a choice: sole trader, limited company, general or limited partnership, association, housing company. The company form has a large effect on the price and the workload.

  • Receipts per month, roughly

    Required:
    Yes
    Note:
    As a range, for example under 20, 20-50, 50-200, over 200. An exact number is not needed.

  • Number of employees

    Required:
    Yes
    Note:
    Zero should be allowed as an answer. Payroll is usually priced separately.

  • Current financial management software

    Required:
    Yes
    Note:
    As a choice: the systems in the table above plus "on paper" and "I do not know". The answer shows whether this is a migration from another system or a fresh start.

  • Consent to be contacted and a link to the privacy statement

    Required:
    Yes
    Note:

  • Business ID

    Required:
    No
    Note:
    A business ID is public information, but as a required field it filters out enquirers who do not have a company yet.

  • Preferred start date

    Required:
    No
    Note:
    The turn of the financial year and the turn of the calendar year are often natural moments to switch. The answer also shows how urgent the matter is.

  • Free description

    Required:
    No
    Note:
    It is good to add a note beside the field saying that confidential financial figures should not be written there.

  • File attachments

    Required:
    No
    Note:
    It is best not to accept financial statements, bank statements or payroll data as attachments on a public form. The material is safer to move after the contract, through the software’s own secured channel.

The prices are the vendors’ own published list prices on 16 September 2026, and their VAT basis varies: Finago Procountor states its prices without VAT, which is 25.5 %, and Netvisor and the Finago PSA products state prices at VAT 0 %. Check the current price on the vendor’s own page before signing. At the same time check separately what sending and receiving e-invoices costs per invoice, because it is not always included in the monthly fee: in Netvisor’s Basic package, for example, a sales invoice is priced at 2.06 € per invoice. A large share of the software in this trade is quote-priced precisely for accounting firm use. It is therefore best not to promise a client a software price the firm has not itself received in writing.

The short answer

A client relationship with an accounting firm usually starts with a conversation. A form that asks for the details needed for a price estimate suits the first contact, and the phone number should be shown on the page as text. It is also good to have a "Kirjaudu" link in the header for existing clients.

Step by step

  1. The form fields are in the table above. The company form, the number of receipts and the number of employees are usually enough for a first price estimate, and confidential material is safer to move after the engagement contract, through the software’s own channel.
  2. It is worth putting the phone number in the header as text and as a tappable call link, and giving the calling hours. Many business owners would rather call than fill in a form.
  3. If the firm offers a free introductory call, for example 30 minutes, the site should say what the call covers and that it commits to nothing. The call can also be offered for booking from a calendar.
  4. It is worth adding a "Kirjaudu" link to the header that goes to the login address of the software in use. We do not recommend embedding the login page, because authentication is best done at the provider’s own address, which the client can see in the browser address bar.
  5. If more than one system is in use, the "Kirjaudu" link can go to a short page with one row per system. The client can bookmark that page.
  6. After the form is sent, it is worth taking the client to a thank you page that says when and how the firm will reply. The thank you page can also be used to count how many enquiries the form has brought in.

On Kotisivukamu

On Kotisivukamu the form is already part of the site. You tell Kamu which fields you want and which address the enquiries should arrive at, and the form and the thank you page are on the site. The "Kirjaudu" link is an ordinary link in the header, so it is one sentence to Kamu. Nothing needs to be installed.

An authorised accounting firm, and KLT

Setting up an accounting firm in Finland does not require a licence, and the word tilitoimisto is not a protected term. Authorisation is voluntary, which is why it is used in the trade as a mark of quality. Authorisation is granted by Suomen Taloushallintoliitto ry to its member firms, and anyone can check from the federation’s public firm search whether a company is listed there. Membership costs money: the joining fee is 500 € for a firm of up to ten people and 1,000 € above that, the membership fee is based on turnover with a minimum of 150 € a year, the service fee is 37.50 € per person in a firm of 1-19 people, and the inspection fee is 396 € for a single location.

The federation’s own membership conditions are a long list. The firm must be financially sound and independent. The person responsible for quality must hold a valid KLT or PHT qualification, or another expert qualification generally recognised in the field. Staff must receive at least two days of training a year. The firm must carry professional liability insurance of sufficient scope, and that coverage is verified annually. The firm commits to good practice in the sector, that is the TAL-STA industry standard. It accepts the federation’s supervision and inspections of its operations. Client material is retained for at least five years after the engagement ends. Information security and the data protection agreements required by the GDPR must be in order. The risk assessment, registration in the supervision register and staff training required by the anti-money laundering act must be done. The inspection is carried out annually in the autumn.

KLT is the expert qualification of the field, granted by the Tili-instituuttisäätiö foundation. It requires sufficient commercial education and several years of practical experience in financial administration, and the exam is taken once a year in September and October as an electronic remote exam in Finnish or Swedish. The exam fee in 2026 is 259 €. It is not valid indefinitely: a KLT accountant reports to the foundation on maintaining their competence and on their duties every three years, and the annual fee is 75 € excluding VAT. There are about 3,300 valid KLT qualifications.

If the firm is authorised, it is worth linking the authorisation mark to the Taloushallintoliitto firm search, where the reader can check it. If the firm is not authorised, the site should describe concretely what expertise the firm has, who handles each client’s bookkeeping, and what liability insurance the firm has.

TAL-STA also binds what may be said on the site. The framework for handling engagements has its own section on confidentiality and data protection, so a client’s financial figures, such as turnover, profit and payroll data, should not be used in marketing without permission. It is worth asking for written permission to use a client’s name, logo and story, and quoting figures needs separate permission. The same applies to client stories, social media posts and rows of logos on the front page.

Check an authorisation in the Taloushallintoliitto firm search

An example of a finished site

The site of a four-person accounting firm in Turku, with the structure described above: itemised services, client segments, three fixed-price monthly packages, the team by name and a contact form. It was built from a short description, the same way your own site would be built.

The example business is fictional. The name, the people, the client stories and the prices are not those of any real accounting firm, and the authorisation shown on the site does not refer to a real authorisation.

Open the example site
An example of a finished site

What an accounting firm website costs

The price of the site does not depend on the trade: an accounting firm site costs the same on Kotisivukamu as any other business site. The financial management software, the membership fees and the insurance are separate costs and come straight from the provider.

If you want to compare the options before deciding, we have collected the published prices of Finnish agencies, website builders and hosts on a separate page.

What a website costs in 2026 Kotisivukamu pricing

Accounting firm websites: frequently asked questions

Should an accounting firm publish its prices online?

It is not compulsory, but it is often useful, because many owners compare prices before getting in touch. The easiest thing to publish is a fixed monthly package with its limits and excess prices. If that does not fit, the site can give a from-price or a worked example for a typical sole trader and a small limited company.

Should the software you use be named on the site?

Yes, it is worth naming the software, because an owner wants to know whether they will have to change systems. It is also good to say whether the client gets their own login: in Finago Procountor and Netvisor, for example, the number of users is unlimited, and Fennoa states that user accounts do not cost extra. If the firm offers several options, the site should say which one suits which size of client.

What does an authorised accounting firm mean?

It means membership granted by Suomen Taloushallintoliitto ry, whose conditions include a KLT or PHT qualification, liability insurance, commitment to the TAL-STA standard and an annual inspection. The conditions are listed in more detail above. Authorisation is not a licence: an accounting firm can be set up in Finland without one.

May a client’s name and figures be used as a reference on the site?

It is worth asking for written permission to use a name, and quoting financial figures needs separate permission. The TAL-STA industry standard requires confidentiality, and the same applies to a row of logos on the front page.

What should the contact form ask?

The form should ask for the company form, the number of receipts per month as a range, the number of employees, the current financial management software and the contact details. It is best to leave out the attachment field, because financial statements, bank statements and payroll data are safer to move after the contract, through the software’s own channel.

Does an accounting firm site need a booking system?

Usually not. A client relationship with an accounting firm usually starts with a conversation. A free introductory call is a good first step, and it can be offered for booking from a calendar if you like. It is good to have a "Kirjaudu" link in the header for existing clients.

How is the login to the financial management software linked?

Login is best handled with an ordinary link in the header to the software’s own login address. The login page should not be embedded, because authentication is best done at the provider’s own address, which the client can see in the browser address bar. If more than one system is in use, the "Kirjaudu" link can go to a short page with one row per system.

How should switching from the current accounting firm be described?

Step by step, so that the reader can see which side does what: terminating the current engagement and its notice period, moving the accounting material and the balances, a possible change of software, and the first month in the new system. It is also worth saying when a natural moment to switch is, and mentioning if the firm requests the material from the previous firm on the client’s behalf.

Other trades

The front page carries the same list for other trades, and from there you can describe your own business and see what kind of site comes out.

See all trades →
In partnership with: Kotisivukamu