Kotisivukamu

Websites for your trade

Websites for beauty salons

Checked 16 September 2026

In the beauty trade the job of a website is a practical one: to give a clear picture of the services and to guide the customer smoothly to booking.Whether the customer arrives from a recommendation, from Instagram or from a Google search, they are usually after the same basic facts: what the treatment involves, how long it takes, what it costs and how to book. The more clearly those are found, the less time goes on answering questions by phone or by message.This guide goes through the basic structure of a beauty salon website, how booking is attached to the site, and the limits on marketing cosmetic treatments.

Booking systems and prices What the site needs

What a beauty salon website needs

The list covers what we consider the essentials. On a salon site it is worth paying particular attention to the decree on showing prices and to what may be claimed about treatments in marketing.

  1. A price list that is on display on the website

    Section 5 of the Finnish price indication decree (553/2013) requires a service provider established in Finland to keep a price list on display in the business premises and on a website where trade is carried out. The price shown is the selling price, meaning the final price including VAT. If an exact price cannot be given, the basis for it is stated instead, for example a price per 30 minutes or per treated area. If there are so many services that not all can be listed, section 6 allows the most common prices plus a note that the full price list is given on request.

  2. Treatment description: length, steps and who it suits

    Customers do not always know what a treatment includes. For each treatment it is worth giving the length in minutes, what is done and who it suits.

  3. Instructions before and after the treatment

    Some treatments come with instructions the customer should know in advance. For example, lash extensions require arriving without eye makeup, permanent makeup has its own preparation and healing instructions, and a peel needs sun protection afterwards. These are often asked over the phone, so it is worth giving them on the site too.

  4. A "Book now" button on every page

    The "Book now" button is best placed at the top of the page and in a fixed bottom bar on a phone, with the same wording everywhere. The button can open the booking system in a new tab. If bookings are handled by message, it is worth showing the phone number and opening hours in the same spot.

  5. Before and after photos, and consent

    A photo of an identifiable customer is personal data, and using it in marketing in practice requires the customer’s consent. Under the GDPR that consent must be specific, informed and freely given, you must be able to demonstrate it afterwards, and the customer can withdraw it at any time as easily as it was given. So it is worth asking for written permission specifically for marketing use, and the photo needs to be removable from the site on request.

  6. Photos that show your own work

    A stock photo tells the customer little about the salon’s work, so it is worth using your own photos. Chapter 2 section 6 of the Finnish Consumer Protection Act forbids untruthful and misleading information in marketing, so a result photo should show a genuine and typical outcome of the treatment being sold rather than a retouched image.

  7. Gift card and its terms

    If the salon sells gift cards, the site should give the validity period, what the card can be used for, whether it works on discounted treatments, whether it can be split over several visits and whether unused value is refunded in cash. According to the Finnish Competition and Consumer Authority, the consumer may assume there are no restrictions if none are clearly stated.

  8. Cancellation terms next to the price list

    A long appointment cancelled late is hard to fill. It is worth stating the cancellation terms briefly next to the price list, so you can refer to them when needed. The terms should also say what happens if a customer is so late that the booked slot no longer fits the treatment.

  9. The people and their training

    It is worth giving each person’s name, photo and training, for example the cosmetologist qualification, further training and brand-specific certificates. The job titles in this trade are not protected, so the training details help customers judge the skills.

  10. The product lines and devices you use

    Some customers choose a salon by the product line it uses and search for it too. So it is worth naming the product lines on the site, and for device treatments the device as well.

  11. Location, directions and accessibility

    If the salon is, for example, in an apartment building or inside a shopping centre, the entrance can be hard to find. In that case the site should say how to get in and whether a door code is needed. It is also good to mention parking and whether there are stairs at the entrance.

  12. Opening hours and the Google Business Profile

    It is worth keeping the hours the same on the site and in the Google Business Profile, and updating both for holiday exceptions. Many customers find a salon through Google Maps, so it is worth adding the booking link to the profile too.

  13. Business ID and contact details in the footer

    The footer should ideally carry the business ID, address, phone number and email, so customers can see who is behind the service. For a salon operating as a sole trader this may be the only place on the site where the business can be identified.

In search, a salon is often looked up by treatment plus city, for example "kasvohoito Tampere" or "kestopigmentointi kulmat Turku". So it is worth giving large treatment groups their own sections or pages with prices. In near-me searches, visibility depends mainly on the Google Business Profile. In the background data behind the page, which search engines and AI assistants read, schema.org BeautySalon suits as the salon’s type, and it is good to mark the opening hours, location, services with prices and the booking link. Only reviews the site has collected itself may be marked as its rating, not Google reviews.

Booking systems and what they cost

These are the systems whose use by Finnish salons could be verified: the vendor has Finnish-language beauty pages, or real salon booking pages can be found at that address. The table gives the published price and what the booking address looks like, because that link is what goes on the site.

  • Timma

    Price:
    No published monthly price. The only published figure is the marketplace commission: 20 % of a new customer’s first visit when the booking comes through timma.fi. No commission on returning customers or on bookings from your own channels.
    Booking address:
    varaa.timma.fi/<hoitola>
    Notes:
    The Finnish city-by-city beauty salon listings are the vendor’s own marketplace, so the visibility comes with the same contract.

  • Vello

    Price:
    Booking from 0 €/mo. Vello Pro (Kanta) 48.90 €/mo, with a one-off 125 € setup fee. Card payments from 0.9 % + 0.25 € per transaction, invoicing 0.5 % per invoice, product and gift card sales 0.9 %, SMS 0.17 € per message. The vendor does not state on the pricing page whether VAT is included. No commitment period, 30 day trial.
    Booking address:
    vello.fi/<hoitola>
    Notes:
    The vendor has its own beauty page naming cosmetologists and nail, lash and brow technicians.

  • Varaaheti (DigitalBooker)

    Price:
    Easy from 15 €/mo, DigitalBooker from 49 €/mo. Additional user 9.90-10 €/mo, additional location 25 €/mo, additional resource such as a treatment room or a device 9.90 €/mo. Online payment 0.35 € + 2.8 % per transaction, SMS 0.08 €. Prices exclude VAT, 14 day trial.
    Booking address:
    varaaheti.fi/<hoitola>
    Notes:
    The per-resource pricing matters here, because treatment rooms and devices are often booked separately from the staff.

  • BookSalon

    Price:
    Basic 20 €/user/mo, Pro 39 €/mo with unlimited users, Premium 149 €/mo. SMS 0.10 € each on Basic and Pro, included on Premium. Banking add-on 15 €/mo per company. VAT is added to the prices.
    Booking address:
    booksalon.fi/fi-fi/salon/<hoitola>
    Notes:
    The vendor’s marketplace has a beauty salon filter and separate categories for facials, lashes and brows, and nails.

  • Slotti

    Price:
    Booking 10 €/mo per user. Add-ons: multiple locations 10 €/mo, online sales 15 €/mo plus 2.8 % + 0.49 € per transaction. Point of sale separately: Startti 29 €/mo, Perus 49 €/mo, Pro 79 €/mo, additional register 19 €/mo. VAT is added to the prices. No SMS price is published.
    Booking address:
    slotti.fi/booking/<hoitola>/
    Notes:
    The shape of the booking address was verified from the vendor’s own booking page, not from a customer salon’s page.

  • Fresha

    Price:
    Independent 12.95 €/mo for one professional, Team 8.95 €/mo per professional, Enterprise on request from 20 professionals up. Online card payment 1.29 % + 0.20 €, 20 SMS per month free and 0.12 € each after that. Prices exclude VAT, no commitment period. A fee applies to a new customer arriving through the marketplace, but its amount is not published.
    Booking address:
    fresha.com/a/<hoitola-kaupunki-tunnus>
    Notes:
    The vendor’s Finnish-language site lists beauty salons as a category of their own. The booking address is the vendor’s standard form; no single Finnish salon address could be opened for this check.

The prices are the vendors’ own published list prices on 16 September 2026 and as a rule exclude VAT. Check the current price on the vendor’s own page before signing. Systems whose use by Finnish beauty salons could not be verified in this check have been left out of the table.

How booking is attached to the site

The short answer

We do not recommend embedding booking in the site. An embedded booking often behaves badly on a phone: the end of the calendar easily stays out of sight. We recommend a clearly labelled "Book now" button that opens your own booking system in a new tab. Embedding is still possible, and Kamu will do it if you ask.

Step by step

  1. The booking address is found in the booking system. It is the same address customers get anyway, for example varaa.timma.fi/your-salon or vello.fi/your-salon.
  2. A button is added to the site with a label that says where it leads, for example "Book now". A more general label such as "Read more" does not tell the customer what the button does.
  3. The button opens the booking page in a new tab. It is good to say next to the button that it opens the booking system, so the customer knows they are moving to another site.
  4. It is worth repeating the same button on every page: in the navigation, after each treatment group’s prices, and in a fixed bottom bar on a phone.
  5. The same booking address can be added to the Google Business Profile as the booking link, so a customer arriving from Maps can book without visiting the site.
  6. If bookings do not go through a system, it is worth showing a phone number, a WhatsApp or Instagram link and the opening hours in the same spot.

On Kotisivukamu

On Kotisivukamu you do not do this yourself. You tell Kamu your booking link, and Kamu places the "Book now" button on every page and after each treatment group’s prices. If you change systems later, you only change the address. Nothing needs to be installed.

What may be claimed about treatments

In Finland cosmetics are supervised by Tukes, the Safety and Chemicals Agency. Marketing claims must meet the six common criteria of Commission Regulation 655/2013: legal compliance, truthfulness, evidential support, honesty, fairness and enabling the consumer to make an informed choice. Cosmetics carry no pre-approval, so the claim "approved by the authorities" is always forbidden.

The line to medicines decides the wording. A cosmetic product cleans, protects, maintains or changes appearance. If a treatment is marketed as treating, curing or preventing a disease, or as altering bodily functions, it is a medicine and not a cosmetic. Tukes names treating psoriasis and dermatitis as examples of forbidden claims. In practice curing acne or removing wrinkles are medicinal promises, while moisturising the skin or reducing the visibility of fine lines stay on the cosmetic side. Borderline classification is decided by Fimea.

Injectables and device treatments are a separate matter. The Finnish Licensing and Supervisory Authority, Fimea, Tukes and STUK issued a joint statement on them on 9 July 2026. It says that botulinum toxin treatment is always healthcare. It requires a physician’s prescription and a licensed professional. The statement also says that providers of botulinum toxin, high-power laser, PRP and HIFU treatments must be entered in the Soteri register before starting. Section 91 a of the Finnish Medicines Act also forbids advertising prescription medicines to the general public, so the product may not be named on the site.

Permanent make-up, tattooing, piercing and other skin-breaking activity fall under the notification duty in section 13 of the Finnish Health Protection Act 763/1994. The same applies to solarium services and to a beauty salon that requires special hygiene. The written notification goes to the municipal health protection authority at least 30 days before the activity starts. A notification is also made about a substantial change, about closing down and about a change of operator. The act does not define the exact boundary of skin-breaking activity, so in an unclear case ask your own municipal health inspector.

Tukes: marketing claims for cosmetics

An example of a finished site

A two-cosmetologist salon in central Tampere, with the structure described above: treatments and prices by group, with facials, brows, lashes, permanent makeup and body treatments each as their own section, plus gift cards, an introduction and contact details. It was built from a short description, the same way your own site would be built.

The example business is made up. Kauneushoitola Demokaunis does not exist, and its name, prices, treatments and staff are not those of any real salon.

Open the example site
An example of a finished site

What a beauty salon website costs

The price of the site does not depend on the trade: a beauty salon site costs the same on Kotisivukamu as any other business site. The booking system is a separate cost and comes straight from the vendor at the prices in the table above.

On a salon site the price list is usually what needs updating most, because prices change and treatments come and go. An outdated price can lead to a dispute with a customer, and it also breaches the price indication decree. So it is worth choosing a solution where you can update the prices yourself as soon as they change.

If you want to compare the options before deciding, we have collected the published prices of Finnish agencies, website builders and hosts on a separate page.

What a website costs in 2026 Kotisivukamu pricing

Beauty salon websites: frequently asked questions

Is a salon required to publish its price list on its website?

Section 5 of the Finnish price indication decree (553/2013) requires a service provider established in Finland to keep a price list on display in the business premises and on a website where trade is carried out. According to the Consumer Ombudsman’s guidance the duty is general and not tied to direct invitations to purchase. The price shown is the final price including VAT, or if that cannot be given, the basis on which the price is determined. If there are very many services, section 6 allows the most common prices plus a note that the full price list is given on request.

Can prices be given as "from" prices?

A "from" price is a statement of how the price is determined, and works when an exact price cannot reasonably be given because of the nature of the service. In that case the basis has to be stated: for example that the price depends on the length of the treatment, the size of the area treated or the product line used. A bare "from 49 €" with no basis leaves the customer without knowing what affects the price. If the price is fixed, it is stated as fixed.

Can booking be embedded directly in the page?

It can, but we do not recommend it. An embedded booking often behaves badly on a phone. We recommend a clearly labelled "Book now" button that opens the booking system in a new tab. If you want an embed, Kamu will do it on request.

What may the site promise about treatments?

Marketing claims for cosmetics must meet the six criteria of Commission Regulation 655/2013, which include truthfulness and evidential support. Cosmetics clean, protect, maintain or change appearance; if a treatment is presented as treating, curing or preventing a disease, it is a medicine. Moisturising the skin or reducing the visibility of fine lines is a cosmetic claim, curing acne or psoriasis is not. The claim "approved by the authorities" is always forbidden, because cosmetics carry no pre-approval. The supervising authority is Tukes, and borderline cases are classified by Fimea.

May customer before and after photos be published on the site?

Yes, when the customer has consented. A photo of an identifiable person is personal data, and under the GDPR the consent must be specific, informed and freely given, you must be able to demonstrate it afterwards, and the customer may withdraw it at any time as easily as it was given. In practice it is worth asking for permission in writing and specifically for marketing use, keeping the permission, and making sure the photo can be removed from the site on request. The photo must also show a genuine and typical outcome of the treatment, because consumer protection law forbids misleading marketing.

Does the 30 day lowest price rule apply to treatment offers?

It does not. According to the Consumer Ombudsman’s guidance, the duty in chapter 2 section 11 of the Consumer Protection Act to state the lowest price of the preceding 30 days applies only to goods, and the guidance names the marketing of a service as an explicit exception. So the rule does not bind campaign prices for treatments, but it does bind the products a salon sells, such as skincare. The other provisions of chapter 2 still cover price advantages on services, meaning a discount must be a discount off your own earlier price and a perpetual campaign must not blur the normal price level.

What has to be said about a gift card on the site?

It is worth giving the validity period, which treatments the card can be used for, whether it works on discounted treatments, whether it can be split over several visits and whether unused value is refunded in cash. According to the Finnish Competition and Consumer Authority, the consumer may assume there are no restrictions if none are clearly stated. According to the same guidance, it is also common practice that the service can be booked within the validity period even if the appointment itself falls later. No statutory minimum validity period for a gift card has been published, so the period is the salon’s own decision as long as it is stated.

Does a beauty salon need to notify an authority?

Section 13 of the Finnish Health Protection Act 763/1994 and its annex require a written notification to the municipal health protection authority at the latest 30 days before starting, when the activity is a solarium service, skin-penetrating activity or a beauty salon requiring special hygiene. Permanent makeup, tattooing and piercing are skin-penetrating activity. The same notification is made for a substantial change, for ending the activity and for a change of operator. The act does not define the boundary precisely, so in an unclear case it is confirmed with your own municipal health inspector.

Other trades

The front page carries the same list for other trades, and from there you can describe your own business and see what kind of site comes out.

See all trades →
In partnership with: Kotisivukamu