LinkedIn on a Kotisivukamu site
LinkedIn is the professional network. For expert businesses such as accounting firms, consultants and engineering offices it is often the most important social channel, because clients want to know who they are dealing with.
How it works on Kotisivukamu
The company page address is stored in the site’s business details, and the footer shows it with the other social links. In the team section, each person can get a link to their own LinkedIn profile. The links open on LinkedIn, and no LinkedIn code is loaded into the page.
It is worth publishing content on the site as well, not only on LinkedIn. An expert article in the site’s news section, for example, can be found in search engines and AI search, and you can share a link to it on LinkedIn.
For an accounting firm and other expert businesses, LinkedIn is often a more important channel than Instagram. It is worth adding a link to each person’s LinkedIn profile in the staff introductions, so the customer can check their background. Before asking, collect the company page address and the profile addresses of the people who want their link shown.
Step by step
- Copy your company page address, in the form linkedin.com/company/your-company.
- Give the address to Kamu for the footer link.
- If the site has a team section, give each person’s profile address and ask for the links next to each person.
- Check in the preview that the links open the right profiles.
Trades that use this
LinkedIn: frequently asked questions
Can LinkedIn posts be shown on the site?
LinkedIn offers embed code for single posts, but it slows the page and usually needs cookie consent. Most of the time it is better to write the piece on the site and share the link on LinkedIn.
Is LinkedIn ad tracking needed?
Only if you buy LinkedIn ads and want to see which ad led to an enquiry. Then the tracking code goes behind cookie consent the same way as Meta Pixel. This is agreed separately.
Should everyone in the team section get a LinkedIn link?
Only for those who want one and whose profile is up to date. An outdated profile still showing a previous employer gives a worse impression than a missing link. It is worth asking each person before adding theirs.
Try it yourself
Describe your business and the services you already use, and Kamu builds the site in about half an hour. You pay only when you take the site into use on your own domain.
Describe your business